GUCCI is an Italian fashion company, established in 1921 by GUCCIO GUCCI, selling homemade accessories, ready shoes, makeup, and etc. It is a big opportunity for GUCCI to cover the Chinese market.
It is a strategic partnership for GUCCI to join the Chinese e-commerce platform. This will help Chinese consumers to access Italian brand.
The Chinese people are spending money to buy luxury products at the home due to the restriction of a pandemic. GUCCI’s initiatives count a lot of money from the Chinese market.